Can your business answer 'yes' to these questions?
Are you unlocking maximum growth from your existing cost base?
Can you reduce overhead without compromising revenue or performance?
Do you have a clear strategy to become the market leader in your space?
Is your brand positioning helping you win the clients you want?
Is your proposal quality and process consistently delivering the results you're targeting?
Are fee-earners and ops teams aligned and actively building pipeline together?
Do your systems give you the data visibility needed to track and improve KPIs?
If not, I can help
Alexis Gray | Transforming business development and marketing to drive growth
I help leadership teams and senior executives in professional services and B2B firms unlock the full potential of their marketing and business development functions — fast. As an experienced interim CMO and transformation leader, I bring clarity, structure and momentum to your most critical growth challenges.
Why work with me
With over 25 years of experience driving transformation across global professional services and B2B firms, I bring more than just business development and marketing expertise — I bring strategic clarity, a commercial outcome focus, and a proven ability to deliver results.
I've built BD and marketing functions from the ground up, integrated them to align with business strategy, and embedded KPIs and analytics frameworks to drive data-led decision-making. Whether launching a £300m business at PwC or turning BD and marketing into a profit centre at The Berkeley Partnership, I deliver measurable impact — fast.
BD and marketing transformation
- Business development and marketing integration
- Go-to-market strategy and global/multi-market campaign execution
- Team set-up, development and capability building
- Change management and transformation leadership
Growth and revenue enablement
- Lead generation and pipeline growth
- Key account planning and ABM
- Pitch and proposal toolkit development
- Fee-earner sales enablement and training
Brand, digital and content strategy
- Brand strategy, refresh, positioning and integration
- Digital and content marketing
- Website replatforming and SEO enhancement
- Scalable campaign playbook creation
Client experience and leadership
- Client listening programmes
- Research, data, analytics and ROI measurement
- Client-centric proposition development
Leadership and stakeholder engagement
- Board-level stakeholder engagement
- Governance and strategic oversight
- Risk and reputation management
- Internal communications and mentoring initiatives
Services
Interim leadership
Step into your business as Interim CMO or Marketing Director to lead strategic change, drive performance and deliver results. I integrate quickly, align with your leadership team, and bring clarity and momentum to your BD and marketing functions.
Fractional engagements
Available 2–4 days per week to provide ongoing leadership, strategic input and execution support. Ideal for firms needing senior expertise without a full-time hire.
Strategic advisory and transformation engagements
Partner with your leadership team to design and deliver transformation programmes — from go-to-market strategy and brand refreshes to CRM rollouts, campaign frameworks, and team capability building.
Special projects and senior cover
Available for short-term assignments to lead critical initiatives, cover senior absences, or provide expert input on high-stakes projects. I bring stability, speed and strategic clarity when it matters most.
Non-executive director (NED) roles
Bring independent challenge, strategic oversight, and business development and marketing expertise to your board. I offer governance, insight, commercial acumen, and a pragmatic approach to risk, reputation, and stakeholder engagement.
Case studies and impact
1
The Berkeley Partnership | consulting
Built the BD and Marketing function from the ground up, delivering 5x ROI and adding 10% to the pipeline year-on-year. Created a scalable campaign playbook and launched a new CRM system to enhance pipeline visibility.
2
PwC | real estate
Launched PwC's £300m Real Assets business, improving SERP ranking from 43 to eight in seven months. Created cross-selling frameworks and trained partners to identify triggers and convert opportunities — boosting conversion rates by 25%.
3
Grant Thornton International | accountancy
Designed and rolled out a global business development and key account management strategy, enabling GTI to differentiate through cohesive, client-focused service during uncertain economic times.
4
Crown Mortgage Management | finance
Developed a brand identity and sales toolkit for this PE-owned market challenger, significantly boosting its profile and growth. These highly-praised, business-focused solutions ultimately contributed to the firm's successful sale to Capita.
5
Bond Dickinson | law
Created a connected, client-centric proposition which enhanced partner confidence and strategic client conversations. Maintained revenue in a declining market and elevated BD’s role as a strategic function.
Testimonials
"Alexis has been an invaluable asset to our firm. Her creation of a BD and marketing strategy transformed how we operate. She built strong relationships across the business, delivered innovative campaigns, and consistently drove growth. A proactive, results-oriented professional who goes above and beyond."— Will Rivers, Partner, The Berkeley Partnership
"Insightful, thoughtful, bright, fun — and so professional. Alexis immersed herself in our culture from day one and delivered creative, pragmatic solutions that inspired our team. She's a natural fit and a true team player."— Myfanwy Neville, Partner & Board Member, BKL
"Strong marketing skills with genuine business nous. Alexis created exciting thinking and a pragmatic plan to keep us close to clients. Her work was grounded in research and rolled out with impact."— Emma Price, Director of BD & Board Member, Womble Bond Dickinson
"Business pedigree second to none. Alexis consistently delivered cradle-to-grave business-focused solutions of exemplary quality. Her professionalism and attention to detail shone through every initiative."— Leo O’Donnell, Former Head of Technology Services, Crown Mortgage Management
About Alexis
I'm a strategic and commercially focused interim CMO and marketing transformation leader with over 25 years of experience driving growth, change, and brand impact across global professional services and B2B firms.
From launching PwC's £300m Real Assets business to transforming The Berkeley Partnership's BD and marketing function into a profit centre, I've consistently delivered measurable results in complex, high-stakes environments.
I've built functions from the ground up, integrated BD and marketing, led brand and digital transformations, and embedded data-led decision-making frameworks.
As founder of The Hive Consultancy, I've also delivered strategic marketing for blue-chip clients and grown revenue by 50% year-on-year.
As a visiting lecturer at Westminster Business School, I brought real-world experience into the classroom — linking theory to practice and helping the next generation of Masters qualified marketers and strategists understand what drives impact in today’s business landscape.
Known for being pragmatic, collaborative and insight-driven, I fit seamlessly into teams, inspire those around me, and deliver solutions that work in the real world.
Get in touch
If you're ready to explore how I can support your business — whether through transformation, leadership, or strategic input — I'd love to hear from you.